Today, more than one person in two is an Internet user globally, and nearly 40% (2.91 billion) are active users of social networks. 69% of US people use social media and spend an average of 1h20 per day on it.
Faced with figures of such magnitude, the need to communicate on social networks for your business becomes obvious. This new media's potential lies in proximity, immediacy, exclusivity, virality, and in an almost unlimited capacity to disseminate your messages.
This is why our team specializing in managing your social networks guides you to make the right choices and give your business the place it deserves on the networks.
SOCIAL MEDIA STRATEGY
A well-thought-out social media strategy is efficient social media management!
1- BENCHMARK AND POSITIONING
Before communicating on your networks, our Community Manager analyzes your market and your competitors. This benchmark allows us to better understand your environment and deduce from it the “best practices” of your sector. We identify your targets while setting attendance and engagement goals, then together, we determine the most effective ways to achieve them. This step is essential to guarantee you positive results.
2- VISUAL IDENTITY DEDICATED TO THE MANAGEMENT OF SOCIAL NETWORKS
Your company has a logo, a graphic charter, typographies, colors… all these elements represent you and are the basis of your visual identity. These codes are adopted and adapted to your digital standards to recognize each of your publications immediately. We define templates and graphic templates to unify your communication and give it more impact.
3- EDITORIAL LINE AND CONTENT MARKETING
The publishing line is the foundation of your social network correspondence... It determines the tone, moderation, type of publication, or even the media to be used. Your community has expectations in terms of content and how to approach them. We support you in writing content and posts to capture their attention as much as possible. Gif, speed design, motion design, contest, guessing game, time-line game, newsjacking, and our team have the tools and know-how to create varied and attractive content.
Likewise, we choose a suitable speech, and we optimize interactions with a single goal: to increase your online reputation.
4- ANTICIPATION AND PLANNING
The key to controlled communication is anticipation. This rule is even truer on social networks. Our team prepares for you based on your highlights, news, and castles, your digital contact over many weeks. In this way, and thanks to efficient planning management tools, you benefit from a broad vision of the actions to come.
A COMMUNICATION WORK ON THE SOCIAL NETWORKS
Promotion, loyalty, recruitment, evaluation, notoriety… there is no lack of communication objectives. Social networks have become a real digital showcase for companies and brands. Therefore, it has become essential to give them professional care so as not to harm the company's image.
Relevant content, attractive visuals, engaging publications, a regular pace, controlled interactions, and a strong identity are the key to quality Social Media communication. This list of essentials represents many variables that are increasingly difficult to internalize. We support you in the management of your company's social networks.
1- SOCIAL MEDIA MANAGEMENT: A DEDICATED COMMUNITY MANAGER
Managing social media is often seen as time-consuming, complex, and stressful for executives or employees who decide to use social media for their promotion. This is why we provide you with a dedicated community manager . This becomes your privileged interlocutor and in the same way that of your community. In close collaboration, we work together to communicate your highlights, products, services, or news. We adopt your codes, values , and interactions with your community while respecting your company's DNA.
2- REPORTING AND PERFORMANCE ANALYSIS
To analyze your results on the networks and to allow you to remain in a constant optimization of your communication, our team uses efficient reporting solutions.
Thanks to her tools, her expertise, and internal processes, she will be able to advise you in the choice and the pace of publications to create a maximum of commitment around your social media marketing agency brand or your company. It will therefore be easy for you to assess the impact of the actions carried out. You can also establish a link between the evolution of your turnover and the work done on your social networks.