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E-commerce is now present everywhere. The advantages of an e-commerce site make it an essential ally in the life of a modern business. Did you know that global e-commerce represents more than 1.5 trillion dollars in turnover? How has this sector managed to convince so many companies to take the plunge in barely 20 years? This is thanks to its many advantages!
Are you an entrepreneur? Or maybe you already have a business? You want to create an e-commerce site and you want to know the advantages of electronic commerce? Then this article is made for you.
The advantages of an e-commerce site
Open 24 hours a day, 7 days a week
The advantages of an e-commerce site. This is certainly the main advantage of e-commerce. Have a store open 24 hours a day, 7 days a week. No need to have someone present for the e-commerce site to sell. Orders can fall at any time of the day and night. All e-merchants remember the first morning when we wake up and orders appeared in the back office as if by magic.
Of course, a shop open at all times of the day is a huge plus but brings some drawbacks. You have to be very available to respond quickly to customers, on social networks, or by email.
Your products visible all over the world
In the list of advantages of an e-commerce site, we can cite global visibility. In theory, your products can be purchased by any Internet user in the world. This is an advantage of e-commerce which is, in reality, a little less true because many merchants have only one site in the USA.
In short, like everything, an e-commerce site requires investments to sell around the world. Once these investments made, it is possible to sell anywhere in the world from the city of your choice. Quite an advantage anyway compared to a classic store which is limited to its local catchment area.
The virality of information
viral-marketing2On the internet, information circulates quickly, which is a real advantage for commerce! Your e-commerce site can indeed benefit from it. Got a great promo? Do not hesitate to share it on groups dedicated to the subjects of promotions on social networks. Are your products at the top and appeal to your customers? Encourage them to talk about it and spread the information to benefit from their network.
This is once again an advantage for an e-commerce site, but it is not automatic! It is necessary to offer real offers to your customers and to create a community. The more your products will be original and appreciated by your customers, the more virality will be an advantage for you!
The data
In e-commerce, everyone is obsessed with “data”. This is the other big advantage of an e-commerce site compared to a physical store. It is possible to collect a great deal of information about Internet users. Yes, even with the GDPR. Be careful, the collection of information must pursue a real business objective and not just collect anything and everything.
But with data, it is for example possible to optimize the customer journey on your e-commerce and therefore increase your conversion rate. To analyze the rise of mobile e-commerce, to improve its add to cart button … In short, to sell more.
Traffic
traffic sources To open a physical store, you have to choose the right location. In e-commerce, it's different. Traffic is bought from Google, Facebook or generated via emails. The advantage is that the number of visitors is limited only by your budget! It is possible to come and challenge the competitors to take their traffic and reshuffle the cards.
Older sites generally have a small advantage for SEO, but SEO only accounts for a portion of a site's traffic! This advantage to new entrants is also a disadvantage because it means more competitors.
Does e-commerce only have advantages?
Would e-commerce only have advantages? Not so sure! Each e-commerce site also comes with its share of more or less important constraints. The first constraint of e-commerce is surely the amount of work that it requires! Setting up an e-commerce site is not very difficult, but selling is much more!
Between natural referencing, product descriptions to write, partnerships, product replenishment, taking care of M-commerce … The life of an e-merchant is not easy! And obviously, we will have to store all that!
If your e-commerce site is a business creation (new company), you will need to provide storage space. Provide a little space for the preparation of orders, receipt of goods, boxes, etc ...
In the end, the advantages of an e-commerce site are still very numerous and allow thousands of entrepreneurs to launch their activity and reach many customers!
And for you, what are the advantages of an e-commerce site? Find your opinion free to use the comments!
What to do now?
If you want us to work with you - to greatly increase your E-commerce sales (as we do for all of our customers) - you can request your free mobile site audit. With this telephone session, one of our experts will discuss with you the optimizations to be implemented on your site and take stock of your objectives.