SEO Tips 1
Today, when we talk about online promotion , we think more and more about local promotion.
This type of promotion is addressed to both small companies and large corporations that, in recent years, have better noticed the importance of this fact.
Here are 6 advantages of online promotion in the local market:
- You gain the trust and respect of customers faster
- The perception of the brand in front of the client
- Cost reductions
- Better customer support
- You can establish yourself faster as a market leader
- There are still few who do this
As a summary of these 6 advantages of online promotion in the local market, we can say that you can still take advantage of the non-involvement of your competitors in this game and with a relatively small budget.
You can establish yourself as a leader in the field on the local market in almost any niche.
Your online activity and the actions you take now or in the future have the maximum impact on your customers, your team, your employees and the local community.
1. CUSTOMER ORIENTATION, NOT PERSONAL INTERESTS
Usually, when we talk about business, we talk about customers, money, revenue, partners and the team.
In this equation, the main factor must be the customer, because he can ensure the development and success of the company .
Only by satisfying the client can you have revenues, you can develop your team, etc.
So, when it comes to online promotion of a business , we think primarily of the company's website.
Basically, the company's website reflects its image in the digital environment.
This is where the first interaction with the client and partner often happens.
Small case study: today most direct marketing companies, but also new companies, use different ways of promotion, more or less agreed from an ethical point of view, but also with results according to the efforts made.
If you have a website, an email address or simply your phone number is posted on the internet, you have probably received many unsolicited offers (SPAM), many phone calls from potential partners, but probably also from new customers. What kind of requests have you received in the last month?
If for you the number of requests from new customers is too small and you have an online presence, chances are you have an image problem or you still need to work on your online marketing plan.
Put the customer in the spotlight when you want to build your new site or when you realize you want to change the current one.
Remember: the money comes from customers, not from the team, the boss, friends and other acquaintances.
The customer must be delighted with your site.
To quickly find the information that interests him, your contact details and, most importantly, to feel safe throughout the browsing process ( which is also reflected in the decision to become your customer ).
2. LOCAL SEO - ABOUT OPTIMIZATION AND PROMOTION
In most cases, for local Google businesses, SEO is the most important source of traffic and customers , followed by presence on social media and other online promotion channels .
The truth is that, more recently, Google displays different results by city for almost all keywords.
Thus, sites properly optimized and promoted for the local approach can benefit enormously from customers.
Carefully analyze the following image and see for yourself how things are:
SEO Tips 2
Optimizing a site from an SEO point of view should not normally be a problem nowadays.
But our studies, on a sample of almost 4,000 sites in Pakistan, show that things can be much better from this point of view.
Do you want to know how to optimize your site?
A site optimized in terms of SEO & Social Media helps you a lot in front of customers.
But in order to maximize the benefits, it also needs to be promoted.
You may be wondering:
If the site is properly optimized, why does it still need to be promoted?
For the simple fact that work and perseverance make a difference here too.
Concrete example: normally, Google displays only 10 results on the first page organically. If you already have 10 competitors on the front page, and you just finished your new site, why would you want to be here? Because that's what you want?
But if your site is properly optimized and you are constantly promoting and optimizing it, even after you are on the first page, how correct is it for a new site to quickly get in front of you on Google?
Well, these things do not happen, in the Google search engine algorithm taking into account over 200 factors for positioning a site in the displayed results.
You can learn more about SEO services in Pakistan .
3. ACTIVE PRESENCE IN SOCIAL MEDIA
SEO Tips 3
For many of us, social media has become an active part of our lives.
In Pakistan, Facebook has exceeded 70 million users, which is an advantage for many local or national businesses.
Social media presence is worth considering as a mandatory part of your relationship with customers.
Because it helps you meet new potential customers and educate the community.
Here, the basic idea is the presence and activity of your company in social networks, openness to communication and closeness to customers.
Normally, depending on the niche, your business must have an account on 1-2 social networking sites, and if we are talking about local promotion , then Google+ and Facebook are the two.
Once the 2 accounts are built correctly and optimized, you will have to make a communication plan constantly, with daily posts and monitoring of the effects created.
If you are interested in more useful information about promoting on Social Media , I invite you to download now the Guide with the 10 Useful Tips .
4. CONTENT MARKETING
As a complement to the interest in educating the client, with maximum benefits from the SEO point of view and a real help in promoting on Social Media, content marketing is the most powerful " marketing weapon " that is also available to you.
Content creation refers both to the creation of unique and educational articles in the company's blog, as well as to the creation of infographics, video presentations on YouTube, interviews, testimonials, Power Point presentations, mp3s, etc.
You have seen once again that everything revolves around the client and how important his closeness to you and the transfer of trust that is indicated to be done.
By creating content and posting it on your social media accounts, you can create the market need for the products / services you mentioned.
Thus, your potential customers can find out much more about your company, what you offer and especially what helps them.
5. MOBILE & ADS
Mobile phones with internet access have become commonplace for each of us.
It is normal to be seen as a new opportunity for your local business.
Google says that most local searches on mobile devices have a high conversion rate .
This is quite normal if we consider the following 3 scenarios:
1) you are in a new city and you are hungry, what are you doing? Take your mobile phone and search for restaurant + city or pizza + city. But if you arrive in that city one night and you want to stay, what do you do?
2) Do you have problems with your cheek or does your pet have a problem, where and how do you look for a solution?
3) you made a breakdown or you have other problems with the car. You have 2 solutions: call a friend or… search for your Google friend, who will surely give you the best solutions, located at the shortest distance from you.
SEO Tips 4
See how, with a simple search on your mobile phone, the displays of the results differ, everything being oriented towards the smartphone user.
You can choose the location closest to you, you can call directly from the phone to the number on the site, you can get the direction or visit the website.
The trust is given by the evaluations made by the clients of that place.
And the examples can continue…
Remember: Regardless of the social position we are in, we must be aware that we are people, with different problems, desires and needs, which we can also solve or satisfy through people.
Companies work with each other, because people work with each other, and people buy from people, not from companies.