Are you planning to buy an existing website? Whether you
want to take over a promising business or glean traffic from a popular site,
this solution can be very effective ... As long as you know where you are
going!
Beware of overly tempting proposals or hasty decisions.
Buying a site is a significant investment, which requires real upstream
thinking. How can you be sure you are finding the right deal to develop your
website at any agency, for example, a web design company in Pakistan.
Here are some tips that you should find helpful.
Precautions to take before buying a website
Before taking out your wallet to acquire a site, a few
checks are necessary. Here are the main points of vigilance to consider.
1) The reputation of the site
Found a site for sale with a great design, all at a
reasonable price? Don't immediately trust your first impression! Find out about
the reputation of the site or owner. Online review sites and forums, or some
articles posted by customers, can provide you with valuable information.
2) Navigation and technique
Once you have purchased your site, you can modify it as you
wish. But it is even better if it is directly "ready to use"! Please
browse the site to assess its navigation quality, its loading speed, and its
features ...
Besides, there is a multitude of different platforms and
technologies. Ensure the site you are interested in is not designed with an
obscure CMS, which has not been updated for ages. If you are not an expert in
web development, it is better to opt for a known and accessible platform (
WordPress, Prestashop, etc.)
3) SEO
Another essential precaution: take stock of the SEO
potential of the site that interests you. This is especially the case if you
want to buy an existing blog; the main objective is to attract traffic.
The easiest way is to request access to the Google Analytics
(or Search Console) data of the site in question. But this is not always
possible. You can, therefore, conduct your survey by analyzing the positioning
of the site on certain keywords. A tool like SEMrush can help you a lot.
4) Income generated
If you want to buy e-commerce, the income currently
generated by the site should, of course, interest you. To be sure, ask the
owner for supporting documents. If he refuses, it probably means something is
wrong ...
5) The price
Just because a site is very expensive doesn't mean it's not
worth it. And it is not because a site is cheap that it is necessarily a good
deal ...
Therein lies all the difficulty! Depending on the site's
traffic or income and its domain name and other criteria, the price can change
completely. However, try to calculate the average price range. If a site is above
or below, go your way.
How to buy a website?
Now that you know all the pitfalls to avoid, all you have to
do is acquire a website… But you still have to find one!
The easiest way to buy or sell a site is still to go through
a specialized platform.
DotMarket
DotMarket is a platform for connecting buyers and resellers,
which rigorously selects the sites for sale. A real saving of time in the work
of verification.
Sale2site
It is possible to buy three types of sites: e-commerce
sites, media, and online services.
JVMSI
JVMSI gives you access to many ads in all areas: sale of the
dropshipping site, web application, blog, etc.
Micro acquire
Newly created, he mainly specializes in small acquisitions
of SaaS companies. You will find on the advertisements some interesting figures
of the companies to be sold and you will have the possibility to contact the
seller free of charge.
Flippa
Flippa has been around for quite a while now. It is possible
to buy domain names and businesses online. The search engine allows you to
quickly filter the type of business you want to buy. You can find e-commerce
sites, applications, marketplaces, SaaS companies, etc.
Empire pinball machines
This marketplace favors quality over quantity. You will find
many businesses making monthly sales. But as a general rule, the cost of
acquiring sites on this marketplace is quite high.